Videos

The Real Reasons You Lose Clients…and What You Can Do About It

When business leaders look back at lost clients, they blame it on the ‘usual suspects’ – they got outbid by a competitor or messed up a project. And that happens. Sometimes. However, the real culprits are far more common and often unrecognized. But the good news is that they’re easy to fix.  Join us in this fast-paced webinar as we explore the three primary reasons for lost clients and the simple, tactical tools you can use to keep them from happening again.

Why Should I Choose You? Differentiating Your Firm in a Crowded Marketplace

There is a lot of “sameness” in our industry. A lot of firms offer the same kinds of services to the same kinds of clients and say the same kinds of things about themselves with their messaging. To break through all of that clutter and help buyers make a buying decision, you need to differentiate your firm… to stand out from the competition. In this fast-paced webinar, we’ll explore:

• The process of differentiation
• 12 unique ways to differentiate your business
• What to do after your point of differentiation is chosen

Using Content Marketing to Drive Lead Generation

Not every ‘sales lead’ becomes a client. But every client started out a sales lead. Can’t happen any other way! Sales leads are the lifeblood of growth for every organization. Generating them should be a top-priority strategy for everyone involved in sales and marketing at your firm. And one of the best ways to do that is through ‘gated’ content. In this fast-paced webinar, we’ll explore:

• The different types of ‘gated’ content
• How to effectively promote your content
• The 6 steps in the lead gen process
• How to successfully follow-up with leads

How to Think Strategically about Marketing & Sales

As the kick-off speaker at Greenbook’s 2017 Insights Marketing Day in Chicago, Steve discussed the importance of not jumping right into marketing and sales execution, but first, taking a step back and thinking strategically about the how to grow revenue at your firm. Then, he laid out a step-by-step process for making it happen. (Running time: 20:31)

About Harpeth Marketing

To learn a bit more about Harpeth Marketing, what we do and how we’re different… this brief video spells it out in an interview with our Founder, Steve Henke.