Other Resources

Looking for even more resources to support your marketing & sales efforts? Well, here you go. To access any of the resources below, just click on the title (no form to fill out)…

EBOOK: eBook Top Picks
Since we published our first eBook in 2012, we’ve had thousands of downloads. For this one, we looked back through all of them and selected the one chapter from each that we thought was the most impactful and worth sharing again.

EBOOK: Why Should I Choose You? How to Differentiate Your Firm in a Crowded Marketplace
As the leader of a research firm, you have a virtually unlimited number of marketing strategies to choose from, but none more important than “differentiating your firm in the marketplace.” The trick is in finding the PODs – Points of Differentiation – that are right for your business.

EBOOK: The Exhibitor’s Workbook
This eBook helps firms in the MR industry maximize their ROI from exhibiting at conferences by helping them with logistical preparation, pre-show marketing, “working the booth”, capturing sales leads and effectively following-up.

EBOOK: The Top 10 Tips for the Top 10 Marketing Tactics: 100 Killer Marketing & Sales Ideas from Seven Different Experts
This e-book focuses on helping readers get the most out of their tactical execution… on making things happen to achieve results. Each chapter delivers 10 specific ideas/tips/how-tos on topics like content marketing, social media marketing, creating great presentations, building a sales team and more.

TIP SHEET: 13 Tips for Becoming a Networking Rockstar
Networking can significantly help to grow your business… if you do it right. Don’t let nerves and being unprepared get the best of you at your next networking event. Set yourself up for success before, during and after the event. This Tip Sheet includes 13 valuable tips on how you can practice, prepare and perfect your networking skills.

TIP SHEET: Exhibitor Checklist: 20+ Ways to Ensure Success at your Next Event
Exhibiting can be an outstanding marketing vehicle and help you to generate sales leads, launch a new product or service and enhance market awareness. But it could also be the single largest marketing expense you have all year. Exhibiting is one of those things you must do really well to see a return on your investment, which is exactly why we created this Tip Sheet.

TIP SHEET: 12 Tips for Publishing Your First eBook
eBooks have been a staple of content marketing for some time. They build awareness for your firm (when you’re promoting them in the marketplace), can help establish (and solidify) your subject matter expertise and are a proven lead generation tool. If you’ve been thinking about publishing one – but haven’t pulled the trigger yet – here are 12 tips to help you take the leap.