Press Release:

Free eBook on Marketing & Sales for Market Research Firms – Available for Download

FRANKLIN, TN, June 5, 2012 – Harpeth Marketing announced today the release of Marketing & Sales for the Market Research Firm: Part 1 – The Fundamentals, a 15-page eBook that can be downloaded for free from the company’s website.

Some of the eBook’s topics include creating a marketing & sales plan, how to set marketing strategy, selling for the non-sales rep and measuring marketing.

According to Steve Henke, President of Harpeth Marketing and former President of 20|20 Research, “This eBook is the first in a series from Harpeth Marketing.  As the initial one, it starts with some of the fundamental precepts of marketing & sales and helps to provide an understanding of what it takes to grow revenue in our industry.  It was written for research firm owners, managers and those with hands-on responsibility for marketing or sales at their firm.”

Marketing & Sales for the Market Research Firm: Part 1 – The Fundamentals can be downloaded by going to:


ABOUT HARPETH MARKETING – Harpeth Marketing works with firms in the market research industry and their marketing personnel to create and utilize clear, functional marketing & sales plans for improved outcomes and increased revenues.  They do this through a process-based program of consulting, coaching and accountability.  For more information, visit (website), (blog) or contact Steve Henke, President at (615) 415-3980 or


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