Press Release:

Harpeth Marketing Launches New Service Line – Marketing & Sales Audits

FRANKLIN, TN, July 5, 2012 – Harpeth Marketing announced today the newest addition to their line of services developed specifically for market research firms – Marketing & Sales Audits.  During an Audit, Harpeth Marketing takes a critical look at what is really going on with a firm’s marketing & sales efforts, evaluates those efforts and then makes recommendations on what needs to be done to improve efficiency and effectiveness, now and in the future.

Harpeth Marketing has launched two different Audits.  Level 1 Audits dig into a company’s marketing and sales initiatives, its revenue history and client base.  Level 2 Audits starts with Level 1, then adds on up-to-date feedback from the market with surveying of their clients and ex-clients plus ‘secret shopping’ of their key competitors.  The result from both Audit types is a comprehensive report with analysis and recommendations on how to improve a firm’s marketing and sales programs to help drive revenue.

According to Steve Henke, President of Harpeth Marketing, “These Marketing & Sales Audits benefit two types of research firms.  For those firms with established marketing and sales programs in place, these Audits serve as an objective, “fresh set of eyes” to help take their efforts to the next level.  For firms with a lack of experience and limited business development systems in place, the Audits serve as a jumping-off point for accelerated revenue growth.”

To learn more about Harpeth Marketing’s Marketing & Sales Audits, go to http://216.245.199.133/~harpethm//what-we-do/.

 

ABOUT HARPETH MARKETING – Harpeth Marketing works with firms in the market research industry and their business development personnel to put in place marketing and sales systems that improve outcomes and increase revenues.  They do this through three primary types of process-based engagements – Planning & Execution Management, Marketing & Sales Audits and Coaching & Consulting.  For more information, visit www.HarpethMarketing.com (website), www.GetTheCompetitiveAdvantage.com (blog) or contact Steve Henke, President at (615) 415-3980 or Steve@HarpethMarketing.com.

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