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July 16, 2014

C’mon, don’t be ordinary… dazzle me!

vince_lombardiMy kids got me a FitBit for Father’s Day… it’s a device you wear on your wrist that acts as a pedometer and comes with an app to track weight, diet, activity, etc. Pretty neat little item and a good reminder to stay active. Nice.

And if you achieve a certain level of activity – say, 10,000 steps in a day – it sends you a little ‘congratulations’ email. Again, nice.

But yesterday, I got an email telling me that my FitBit battery was getting low on power and needed to be recharged! What?! OK, it’s a small thing… but it’s also one of the coolest things I’ve ever seen. Somebody at FitBit was thinking – and in real-world terms, too. Yup… they dazzled me.

So, what about your firm…

  • Are you just a “nice” provider of services… or are you “dazzling” your clients?
  • Are your clients “happy” with you… or are they an “evangelist” for your firm?
  • Are you “good” at what you do… or are you “remarkable?”

Like FitBit, pay attention to the details, especially the little things. Put yourself in your clients’ shoes as you build operational processes for your firm. Leave no stone unturned.

And remember what Vince Lombardi once said, “You will never achieve perfection… but in pursuing perfection, you achieve excellence!”

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