The Competitive Advantage

tag: personal development

January 2, 2024

The Top 5 Blog Posts of 2023

Every year, about this time, I like to look back at our blog posts from the previous year and highlight those that were read the most. Not only does it do my ego a little good, but more importantly, it let’s me know what topics are of most interest in the marketplace… and that provides a little guidance on the topics to write about in the coming year.

So, without further ado, here are the top 5 most-read blog posts from 2023:

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June 18, 2019

Why you “hate selling”… and what you can do about it.

“I hate selling!” It’s one of those phrases I hear often from seller-doers in our industry – the independent consultants, small business owners and senior executives at larger firms who have “sales” as a part of their job description, but don’t really want to be doing it.

But why is that? Why do so many non-salespeople hate selling? Their reason for the disdain of sales can likely be traced back to one (or more) of the following…

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