The Competitive Advantage
August 29, 2023
Disclaimer: This article is going to rub some people the wrong way! And that’s OK… it’s a perspective more people should think about and consider. So here goes…
I’ve read some articles recently saying that 70+ percent of B2B buyers would prefer a salesperson-less buying experience. Why is that? What are you afraid of?Continue Reading
April 26, 2023
My technology manager and I were chatting with a client last week about different ways to approach marketing, when the client suddenly said, “If I can’t measure it, I’m not doing it!” Wow! I love that!
Most businesspeople we talk with don’t think a lot about measurement when they’re talking about marketing. And if they do, it’s very rarely to that extent. I was genuinely shocked!Continue Reading
March 21, 2023
Take a look around our industry… most research firms are generalists. They provide a variety of services to a variety of different kinds of clients. In fact, it’s kind of difficult to find one that is legitimately a specialist in any one area.Continue Reading
February 14, 2023
At the Insights Association’s CEO Summit last month, one of the presentations highlighted the results from a survey that the association conducted of its members. And one of the topics was on growing revenue. Ahhh… music to my ears.
In the presentation, they reported on the top three obstacles to growing revenue:
- Getting qualified leads
- Recruiting more effective sales professionals
- The cyclical nature of the seller-door model
And while it’s hard to argue with the results of the survey – and I’m glad to see that these firms recognize these issues – what’s interesting is that I don’t see very much being done to address them!Continue Reading
December 28, 2022
Over the past year, our blog posts were read thousands of times. To all of you who stopped by to take a peek… thank you. We hope you found the articles to be interesting, helpful and maybe even a little inspirational.
Secondly, our blog now houses more than 500 articles on sales and marketing (this is actually #521), all related to growing your business in our industry. And the fact is, if you keep reading them… we’ll keep writing them.Continue Reading
October 12, 2022
We scheduled a Zoom call so I could see what it was. As it turned out, he and his colleague, Jim O’Hara, had created a series of ads for LinkedIn and were soliciting feedback on which of the ads I thought was most effective and why. And not just me… they also reached out to other marketing-types and some client-types.Continue Reading
June 28, 2022
The economy – and the potential for a recession – has been the focal point of the news lately… and as business owners and leaders, we have to make business decisions while considering that economic input. Historically, when times get tough, ‘marketing’ is often the first thing that gets cut back (or cut altogether)! In this article, we’ll explore why cutting marketing during a recession is not a smart business decision… and ways to keep actively marketing for little or no cost.Continue Reading
June 14, 2022
Blogging is one of the most common marketing activities – and for a whole host of good reasons. It helps to support your reputation in the marketplace, it builds awareness, it showcases your subject matter expertise and it’s a great way to nurture sales leads and your relationships with existing clients. Further, it costs virtually nothing to do (other than some of your time) and you can write about nearly any topic on your mind. Which is why so many firms include blogging in their marketing arsenal.
However, it is still a marketing tactic that needs to be done well… and too many firms are making too many mistakes with it. In this blog post, we’ll explore the six most common mistakes and make recommendations for how to fix them.Continue Reading