The Competitive Advantage
January 2, 2024
Every year, about this time, I like to look back at our blog posts from the previous year and highlight those that were read the most. Not only does it do my ego a little good, but more importantly, it let’s me know what topics are of most interest in the marketplace… and that provides a little guidance on the topics to write about in the coming year.
So, without further ado, here are the top 5 most-read blog posts from 2023:Continue Reading
June 28, 2023
This is post number 533 on our blog, and with the exception of two guest posts, they’re all mine. And all of them written since I founded Harpeth Marketing in 2012. In those 11+ years, I’ve learned a few things about blogging and content marketing that I thought might be of value…Continue Reading
December 28, 2022
Over the past year, our blog posts were read thousands of times. To all of you who stopped by to take a peek… thank you. We hope you found the articles to be interesting, helpful and maybe even a little inspirational.
Secondly, our blog now houses more than 500 articles on sales and marketing (this is actually #521), all related to growing your business in our industry. And the fact is, if you keep reading them… we’ll keep writing them.Continue Reading
June 14, 2022
Blogging is one of the most common marketing activities – and for a whole host of good reasons. It helps to support your reputation in the marketplace, it builds awareness, it showcases your subject matter expertise and it’s a great way to nurture sales leads and your relationships with existing clients. Further, it costs virtually nothing to do (other than some of your time) and you can write about nearly any topic on your mind. Which is why so many firms include blogging in their marketing arsenal.
However, it is still a marketing tactic that needs to be done well… and too many firms are making too many mistakes with it. In this blog post, we’ll explore the six most common mistakes and make recommendations for how to fix them.Continue Reading
April 19, 2022
I know it’s hard to imagine – and it’s even difficult for me to say – but this is the 500th blog post we’ve published since opening our doors 10 years ago (10 years ago this week, coincidentally). That’s about one blog post per week – every week – for 10 years. And boy am I tired!
When I mentioned this little factoid to someone recently, they asked, “What does it take to do that… to crank out a fresh piece of content every week?” I couldn’t give a good answer then, but after thinking about it for a few days, here’s how I think it happened:Continue Reading
January 19, 2021
Here are two methods to make sure your blog posts hit the mark!
About this time each year, many firms are looking at their newly minted marketing plan and getting excited about the upcoming possibilities. Then, they look at the plan’s timeline and it reads, “Write the January blog post.” Instantly, that excitement turns to fear.
“Oh crap… what do I write about?” Don’t laugh, we’ve all been there!Continue Reading
December 29, 2020
According to Google Analytics, there were more than 10,000 Page Views of our blog this past year. And as I do every year at this time… I wanted to do a count-down of the most-reads topics. But I did the measurement a little differently this year.
Instead of looking at the most popular posts that were written in 2020, I looked at which posts were the most viewed in 2020, regardless of when they were written. Interestingly, these “hot topics” spanned the entire life of our company… from as early as 2012 (the year we were founded) up to several from this year.
We hope you enjoy them…Continue Reading
July 21, 2020
In the first six months of this year, more than 5,000 visitors spent some time on our blog, The Competitive Advantage. A deep and genuine “thank you” goes out to all of you who visited.
At the half-way point in the year, I thought it would be interesting to look back and see which articles attracted the most readers. Not surprisingly, several of the top posts were about conducting marketing & sales during the pandemic. But not all of them.Continue Reading