The Competitive Advantage

August 1, 2023

Stop Making the Same Stupid Exhibiting Mistakes

As you saw in last week’s post, I attended Quirks-New York this year – a really good event, by the way, if you’ve never been. Coincidentally, part of my background includes the development, management and marketing of conferences and trade shows all across the United States. And in the 30+ years since I was in that industry, nothing much has changed on the exhibit floor. Exhibitors are still making the same stupid mistakes now that they did back when I produced events! And at all stages of the process…

December 21, 2022

Are You Prepared for Sales and Marketing in 2023?

As 2022 winds down, and you start looking at your sales and marketing efforts for 2023, there’s one question you’re probably asking yourself – like we all are – and that is, “How do we grow [more] next year?”

Before I try to answer that question, let me share one of my favorite business philosophies… “If you keep doin’ what you’re doin’, you’ll keep gettin’ what you’re gettin’.” The fact is, if you want to grow in 2023 – or grow more than you did in 2022 – you’ll have to try something new. Or maybe several somethings. Maybe this is the year you test LinkedIn advertising, create some videos or employ SEO in your marketing. Or finally pull the trigger on hiring your first full-time sales rep.

Whatever it is… you need to embrace it. If not, then the best that you can hope for in 2023 is exactly what happened to you this year.

January 11, 2022

8 Last-Minute Ideas For Your 2022 Sales & Marketing Plan

Is your 2022 sales & marketing plan done? If your firm is like a lot of others, you might still be wrapping it up. And even if it is done, it’s supposed to be a living document… to be updated/changed as the year progresses. In either case, I wanted to share a few last-minute tactical ideas for you to consider adding to your plan.

September 14, 2021

Too busy for sales and marketing? Stop lying to yourself!

Most every firm I’ve spoken with of late is doing pretty well – business picked up in Q4 of last year and continues to be strong. And while some experienced a bit of the traditional summer slowdown this year, nearly all are expecting a very strong fourth quarter again. And that’s great! We should all enjoy and benefit from a strong business environment.

But there will be a downturn in business at some point… no one is sure when… but it’s coming. It always does. Are you preparing for it now?

July 28, 2020

12 Things to Do When Launching a New Service or Product

Congratulations! With the extra time you’ve had on your hands recently, you and your colleagues decided the time was right to launch a new service. Not just a small upgrade to what you’re already doing… but something entirely new. That’s terrific news.

Probably.

April 14, 2020

With the ‘new normal,’ is a marketing & sales plan still useful?

Uhhh… no and yes!

As we all know, we’re experiencing an unusual time right now… everything in life – and in business – is changing very rapidly. And the speed of all of those changes is fundamentally impacting the way we conduct business.

One of the many questions these changes are forcing us to answer is, “Do we still need a marketing & sales plan?” Many of us spent so much time at the end of last year planning for how to tackle growth this year… is what we did then still relevant?

March 18, 2020

Stuck-at-home marketing & sales, part 1

7 low-cost/no-cost things to do with the extra time on your hands.

We’re in the midst of an unusual and unprecedented time period. Business owners simply don’t know how to deal with the COVID-19 crisis.

Some are promoting their services that can help right now… for example, offering to conduct online qual research, rather than doing in-person focus groups. Others are mentioning their enhanced healthy employee procedures. And that’s fine.

November 5, 2019

Stop the Insanity… Make a ‘Change’ to Your Marketing & Sales Efforts for 2020

For the past several years – at about this same time – I’ve written articles with tips & tricks for creating marketing & sales plans that help my readers get ready for the new year.

This year, I want to do something different.

We’ve all heard the definition of ‘insanity’… to keep doing the same things over and over and expecting the outcome to change. Sadly, that describes the marketing & sales efforts of a majority of the firms in our industry. So, maybe it’s time to shake things up.