The Competitive Advantage

June 25, 2024

“You’re failing in sales because of the front door.”

My wife and I spent a week at the beach last month and made friends with a couple sitting under the umbrella next to us. We got to know Bill and Nina over a few days and found out that Nina was a former pharmaceutical sales manager… so she and I really hit it off.

During one of our ‘sales discussions,’ she told me about a former sales rep that reported to her who had all of the tools, skills, and personality to be wildly successful… but wasn’t. And as Nina told this rep, “You’re failing because of the front door.”

May 8, 2024

“It’s always feast-or-famine around here!“

If ‘feast-or-famine’ is not the top complaint I hear from business owners, it’s certainly in the top three. And to be honest, it’s their own fault!

Think about it… when you’re busy (the feast), you focus on your clients’ projects. But when they slow down (the famine), it’s only then that you decide to spend some effort on sales and marketing. When that has an impact, business picks up (the next feast)… until it doesn’t any more (the next famine).

And so it goes… an endless cycle of revenue ups and downs, which makes your business difficult to manage and extremely stressful.

April 22, 2024

Stop Relying on Others for Your Success… Take Charge of Your Business

Creating a Revenue Growth Plan for Independent Consultants and Small Businesses

It’s an interesting dilemma. Most people become independent consultants, or start small shops, so they can focus on research and on doing great work for their clients. They certainly didn’t start their businesses so they could spend their time doing sales and marketing.

And yet—as small-business owners—they absolutely have to do that. If they don’t, who will?

January 31, 2024

Talkin’ Business at the Bar

3 Business Owners Agree on Their Top Sales & Marketing Challenges

Last week, while attending the CEO Summit in Florida (btw, great job Insights Association!), I had the chance one evening to talk a little business at the bar with three business owners. They each owned a research agency and had between 10 and 50 employees. As the evening wore on, two really interesting topics bubbled to the surface:

• Differentiating their firm
• Getting PMs to have ‘sales conversations’

It was fascinating.

August 22, 2023

I’ve Been Blogging About Sales & Marketing Since 2012… What’s Changed?

I was scrolling through my blog posts last week… and just for fun, I decided to go back to read some of my very first articles (written in 2012) to see how much sales and marketing have changed in the past 11 years. Guess what? Not much!

Sure, technology tools are more pervasive and capable today than in 2012, but the core fundamentals of sales and marketing are pretty much the same… and I can prove it!

June 28, 2023

Lessons Learned After Writing 500+ Blog Posts

This is post number 533 on our blog, and with the exception of two guest posts, they’re all mine. And all of them written since I founded Harpeth Marketing in 2012. In those 11+ years, I’ve learned a few things about blogging and content marketing that I thought might be of value…

June 6, 2023

The 3 C’s Strategy… Point Your Marketing in the Right Direction

Tactics without a strategy is just ‘noise.’

I’ve been working with a client recently, helping them to create their first-ever marketing plan (yeah, I know, it’s odd timing, but their fiscal year starts in July). As we were getting into it, they said things like “We want to do a quarterly newsletter” and “We want to post on LinkedIn every week.”

To which I responded, “That’s great! Why?”

And I got a blank stare in return. Then I said, “What do you want to post about every week?” The stare continued.

May 2, 2023

How to Maximize Impressions of a Single LinkedIn Post

The use of social media – and particularly, LinkedIn – should be an integral part of your marketing efforts. Social media, with little cost and modest effort, helps you achieve so many objectives: it builds awareness for you and your firm, it helps to cement your reputation around the topics you post about, and it helps potential buyers to get to know you a little bit better, especially if you sometimes post personal or fun content.

But here’s the problem… A single post has a shelf life of just a few seconds. It doesn’t take long for a post – even a really interesting one – to end up so far down on someone’s feed that they never get to see it. ☹ So, the question is… how do you increase the reach of a single post?