The Competitive Advantage

tag: advertising

December 17, 2014

Stop it already with the bad marketing! Part 2: Advertising

Last week, we started a series discussing how to address much of the bad marketing taking place in our industry… horrible websites, rarely used social media sites, far-too-salesy e-newsletters, boring exhibits and so on.

This week, we’ll take a look at ADVERTISING.

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May 28, 2014

“Should I advertise?

I got an email from a client last week. In it, she said that an industry magazine had reached out to her about advertising in an upcoming issue with an editorial theme that tied in nicely with her services. And her question was, “Should I advertise in that issue?”

I wish the answer was a simple one, but like everything else in Marketing… it depends!

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