The Competitive Advantage

April 15, 2025

What the Masters Teaches Us About Building a Brand

I’m interrupting my 4-part sales management blog series (back next week) to talk about brands, logos, and customer loyalty. I had the opportunity to attend a day of the Masters golf tournament last week (yes, that’s my wife and me at Augusta National). It was my first time… and something I’ll never forget.

A few years ago, I wrote a post about going to Disney World with my family… and what a great job they did with their entire brand, paying attention to the details and creating an amazing customer experience. Well, I think that the Masters (and Augusta National) does just as good a job at that, if not better! Here’s why…

June 28, 2023

Lessons Learned After Writing 500+ Blog Posts

This is post number 533 on our blog, and with the exception of two guest posts, they’re all mine. And all of them written since I founded Harpeth Marketing in 2012. In those 11+ years, I’ve learned a few things about blogging and content marketing that I thought might be of value…

March 9, 2021

The 3 Keys to Your Personal Brand

Last week, I wrote a blog post about how your company’s brand is impacted by nearly everything it does. Well guess what? The same thing applies to your personal brand, as well! And yes, just like a company, whether you want to or not, you do have a brand out in the markets you serve. And just like a company’s brand, the market will determine what yours is… that is, what they think of you when they see you or hear your name.

March 2, 2021

What can impact your brand? Absolutely everything!

When you hear the word “brand,” what do you think of? Most people think of logos, colors, fonts… the graphical representation of a brand. But that’s not it at all.

Your brand is determined by your buyers and prospective buyers. Your brand if what they think of when they see or hear your company’s name. You don’t get to determine what your brand is. Your brand is what the marketplace says it is. Period.