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The Competitive Advantage

tag: budget

January 8, 2019

Marketing & Sales for ‘Old’ Business Owners, Part 5

“I don’t have the money!”

Edging out “I don’t have the time!” as the primary reason ‘old’ business owners are not actively engaged in marketing & sales is “I don’t have the money!” Or “it’s too expensive.” Or some other money-related ‘excuse’ – yes, it really is an excuse!

For these owners, I have a few thoughts…

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