The Competitive Advantage

December 6, 2016

4 Easy Tips for a Website Update by the End of the Year

Planning for revenue growth in 2017: Part 5 of 6

If you’ve been reading along with this series for the past several weeks, you know that we’ve covered several fundamental, but critical, ways to enhance your marketing & sales as you move into 2017, including:

• Understanding the perception of your firm in the marketplace
• Sprucing up your LinkedIn profile
• Starting to blogging
• Picking up the phone

Today, we explore what should be at the hub of your marketing efforts – your website… and how to do a website update.

Without suggesting you embark on a complete re-do of your website – especially before the end of 2016 – here are 4 easy tips to help get your website ready for 2017:

November 29, 2016

What do your clients really think about you? Their perception matters!

Planning for revenue growth in 2017: Part 4 of 6

This series began with a discussion about effective use of the telephone… then we moved onto blogging… and last week, LinkedIn. Today, we tackle understanding the perception of your firm.

If I were to ask you what each of your clients think about you, you would probably say something about them generally liking you… after all, they’re sending you their business. And you’d probably be right.

But what if you’re not?

October 18, 2016

Your Key Accounts Need More Love!

Here are 6 ways to make that happen.

In the 4+ years we’ve been open, I don’t think I’ve spoken with a single research firm that doesn’t have 40-50-60% (or more) of its revenue tied up with just 3, 4 or 5 clients. Losing a small client is bad enough, but losing one of these ‘Key Accounts’ can be devastating. So, what can you do to ensure this doesn’t happen to you?

September 27, 2016

Innovation for Innovation’s Sake?

Early last year, I wrote a post about a blue-tooth frying pan that notifies you when it’s time to flip your pancakes. Silly!

Well… the “innovators” are at it again! In the October 2016 issue of Fast Company, there’s a small article on Nike’s new self-tying shoes! Whuut?!

Now, if these were being developed to help frail seniors or those with physical disabilities… I kind of get it. But they weren’t. They seem to have a somewhat less noble purpose, according to a Nike engineer, “You can feel it tighten, hear the motor run, and see the laces [move]. It’s a shoe that ignites the senses.” Seriously?!