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The Competitive Advantage

tag: customer experience

February 18, 2020

5 Reasons Why Former Clients Will Come Back to You

True story: Over the past two weeks, four different firms reached to me to ask about our services and how we might best work together. What makes this a bit unusual is that – at some point in the past – I had a relationship with every one of these firms.

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October 22, 2019

There is Nothing That Rivals In-Person Meetings for Deepening Client Relationships

We had clients visit us in our offices last week. These in-person meetings are a fairly rare occurrence in today’s ‘connected’ world. Aside my ‘road trips,’ most client get-togethers happen by phone or, maybe, video chat. And while those calls are always productive, they still leave me feeling a little disconnected.

So, when this client said they wanted to come to Nashville to meet, we got really excited.

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