The Competitive Advantage

September 14, 2021

Too busy for sales and marketing? Stop lying to yourself!

Most every firm I’ve spoken with of late is doing pretty well – business picked up in Q4 of last year and continues to be strong. And while some experienced a bit of the traditional summer slowdown this year, nearly all are expecting a very strong fourth quarter again. And that’s great! We should all enjoy and benefit from a strong business environment.

But there will be a downturn in business at some point… no one is sure when… but it’s coming. It always does. Are you preparing for it now?