The Competitive Advantage

February 18, 2025

Is This the ‘New’ Sales Pitch?

I recently had a conversation with a client (an MR agency) who was describing a recent selling opportunity that came their way. They were asked by a large healthcare system to meet. Great news, right? But rather than being asked to deliver a full-blown pitch presentation, the buyer’s team and the agency’s team just sat around the table… and talked! No PowerPoint. No handouts. Just… talking.

I love this!