Blog:
The Competitive Advantage
tag: sales & marketing
January 7, 2025
Inside the Mind of a Research Buyer, Part 1
This past November, I had the privilege of hosting and moderating the Insights Association’s webinar series on sales. [A terrific event, by the way!] As part of this program, I had the chance to meet with several research buyers representing a variety of businesses across the US. And a few of them agreed to allow me to interview them for this blog. Here’s a transcript from the first of those interviews…
Name: Karen Kraft
Title: Associate Director, Consumer Insights & Analytics
Company: Johnsonville
Years at co: 6