The Competitive Advantage

December 3, 2019

This Seller-Doer Sales Strategy is Right in Your Own Backyard

Let me start with a few questions. As a seller-doer…

#1. Do you live in or near a fairly large city? [Everyone in NY, Chicago, Atlanta, LA and even in places like Nashville & Baltimore are putting their hands up in the air.]

#2. Do you have clients or potential clients (i.e. sales prospects) based nearby? [Most of the hands stay up.]

Final question. Have you visited any of those clients or prospects, in-person, in the past 3 months? [That sound you hear is all of the hands dropping.]

Why is that? Why would we not visit nearby “business opportunities” in-person?

November 12, 2019

5 Easy Sales Hacks for Seller-Doers in 2020

Hey! All you seller-doers out there… how are your sales efforts going this year? Are you going to hit your 2019 sales goals?

If not, don’t be too surprised. Being a seller-doer is hard work. You try to serve two masters, but inevitably, the “doing” gets in the way of “selling”… which makes hitting those sales goals all the more difficult.

Maybe it’s time to try something new. To help you get started, here are 5 easy sales hacks to help you kick-start your selling efforts in 2020…

October 15, 2019

Part 2: Hard selling inside of LinkedIn? Stop it, stop it, stop it!

A few weeks ago, I wrote a post on how NOT to use LinkedIn in your sales efforts (read it here). It was one of our most popular posts all year. Evidently, I’m not the only one who hates hard-sell pitches on LinkedIn.

In a happy coincidence, I was telling a client contact about this post… and she told me a story about how she is using LinkedIn in a friendly, non-salesy and effective way. Here’s what she’s doing…

September 17, 2019

Hard selling inside of LinkedIn? Stop it, stop it, stop it!

I love LinkedIn… and I hate it!

It is, by far, the best platform for connecting, communicating and sharing information in the B2B environment. It is also abused far too often and by far too many people. Let me share with you a recent true story of how NOT to use LinkedIn.