Blog:
The Competitive Advantage
tag: seller-doer
August 19, 2025
Inside the Mind of a Research Buyer, Part 5
This is the 3rd installment (post 1, post 2) in our current blog series (and 5th overall in this series) based on interviews with research buyers I’ve had the opportunity to meet recently. They have all been kind enough to share with me how they like to connect with (and ultimately, be sold to by) research vendors/agencies. If you work in any capacity for an agency, this series will help you better understand your clients.
Name: Nicole Whitlow
Title: Head of Global Consumer Insights, KitchenAid
Company: Whirlpool
Years at company: 6