The Competitive Advantage

May 15, 2024

Buyers Don’t Care About Your ‘Sense of Urgency.’

See if any of these sound familiar…

• “I met a potential buyer at a conference last week and we had a really good conversation. So, I can’t understand why isn’t he interested in buying from me today.”
• “The perfect sales prospect downloaded a white paper off of our website yesterday, but she said she doesn’t want a capabilities presentation from us.”
• “I’ve been connected with this prospect on LinkedIn for a month, but they’re showing no interest in becoming a client.”

April 30, 2024

Bad Salespeople? Maybe You Should Blame the Sales Manager.

It seems like every couple of years, I need to rant about how bad selling is in our industry. I was hoping it would improve over time, but that just ain’t happening.

Here are three real sales stories – all targeted at me – that happened in just the last two weeks:

#1) I attended IIeX a couple of weeks ago, and as I was walking by an exhibitor’s booth, one of the sales reps in the booth literally stepped out in front of me, waved his arms over his head and yelled “Stop!” Really?!

September 19, 2023

3 Steps to Seller-Doer Success

The seller-doer sales model is employed by nearly all small-to midsize firms in our industry. It’s a challenging model that asks non-salespeople to BE salespeople. But often, they don’t want to do it, don’t like to do it or don’t know how to do it. So, what’s the answer?

While there are dozens of things you could do to maximize the results of your seller-doer program, the majority fall into three main categories…

February 7, 2023

Want to Achieve Your Sales Goals? Achieve Your Activity Goals First!

As I write this, it’s early February… and even though it’s only been a little more than a month since ‘New Year’s Resolutions’ went into effect, 90% of them have already been busted! Why is that?