The Competitive Advantage

April 26, 2022

Building Awareness: It’s Not Who You Know, It’s Who Knows You!

Building awareness. It’s the beginning of the marketing process. The fact is, buyers can’t buy from you if they don’t know you exist or don’t think of you when it’s time to buy.

And yet – despite being a fundamental precept in the growth of any business – building awareness continues to be a common stumbling block for many firms in our industry.