The Competitive Advantage

August 22, 2017

Are you ready for ‘conference season?’

For as long as I have been in the market research industry, Fall has been ‘conference season.’ And while organizations like Quirk’s have established solid events in the first part of the calendar year, September-October-November continue to host most of the industry’s top events:

Insights Leadership Conference

TMRE – The Market Research Event

The ESOMAR Congress

The Corporate Researchers Conference (CRC)

The AMA Annual Conference

If you’ve got conference plans on your calendar this Fall, there are three areas that – if you’re properly prepared – can have a dramatic impact on your success at these events.

July 19, 2016

Creating a New Booth for the Fall Conference Season? Follow These 4 Guidelines…

It’s mid-July and the Fall conference season will be here before you know it. Are you ready?

One of the elements of successful exhibiting is a compelling booth. Whether you’ve got a big, solid structure or a simple pop-up, you can still deliver a message to the marketplace that gets attention. Because if you don’t, your ROI on those expensive conferences will be severely limited… not a message you want to take back to the boss! So if you’re thinking about a new booth for this Fall, consider these guidelines…