Blog:
The Competitive Advantage
March 8, 2016
Networking at a Conference… 8 Ways to be Awesome!
There are a bunch of conferences in our industry – TMRE, ESOMAR, Quirk’s, CASRO, MRA and more… not to mention all of the industry-specific ones. And even when you’re attending for just the education (not exhibiting… not sponsoring), networking at a conference can still be a remarkable marketing & sales opportunity for you and your firm.
As you get ready to attend your next event, consider these ideas to maximize your time there…
Continue ReadingJune 20, 2015
Hiding in your booth? Really?!
I attended IIeX NA in Atlanta this past week… a very interesting event with a focus on technology and emphasis on the future of research. And attended by 750 people!
A gold mine for those companies exhibiting… or so you would think.
Continue ReadingMarch 3, 2015
Best booth giveaway ever?
In last week’s post, I wrote about several things NOT to do in a booth when exhibiting. And one of those was giving away cheesy “merch.” I believe that things like pens, mini-frisbees and logo’d post-it notes just don’t deliver lot of value for the exhibitor.
However, I did see one exhibitor at the CASRO Digital Conference a couple of weeks ago with what may have been the best booth giveaway ever… and for a couple of reasons.
Continue ReadingFebruary 3, 2015
7 Reasons Why Conferences Should be Part of your 2015 Plan
It looks like February is becoming the new October in our industry… a month full of conferences. In fact, we’ll be at two of them this year – MRA’s CEO Summit in Napa Valley and the CASRO Digital Conference in Nashville. February also includes Qual 360 and IIeX (both in Europe), the premier of the new Quirk’s Event and more.
Too many? Maybe… but by and large, I am a big fan of these kinds of events. In fact, I’ve got seven reasons why you might want to put more of them on your calendar for 2015.
Continue Reading