Blog:
The Competitive Advantage
tag: process
December 8, 2020
Lead Nurturing for Seven Years? It’s True!
I first met with the founder of this particular MR services firm in early 2013. After his initial interest and a few phone calls, he said he was not ready to move forward.
A year later we reconnected… similar interest, a few more phone calls… same outcome.
And again, two years after that.
But now, it looks like it’s finally coming around and will actually happen. The interest, the need and the urgency are all higher than ever before. So, what happened? How did a sales prospect from 2013 finally come to pull the trigger (we think) more than seven years later?
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