eBooks
eBook Top Picks
Since we opened our doors in early 2012, we’ve been committed to helping the Market Research industry more fully embrace marketing & sales. We’ve done this through our commitment to educating the marketplace with blog posts and articles (more than 300 of them), our Cup of Coffee Tip Sheets™, the Cup of Coffee Webinars™, speaking at industry conferences and – of course – our eBooks. Since we published our first one in 2012, we’ve had thousands of downloads.
For this 12th one, we looked back through all of our eBooks and selected the one chapter from each that we thought was the most impactful and worth sharing again. We’ve also added “2018 Updates” to include a some new ideas since each eBook was first published. Topics in our Top Picks include:
- Choosing a Marketing & Sales Structure
- How to Differentiate Your Firm
- Content Marketing
- Exhibiting at Conferences
- “I Hate Selling”
- And many more.
We even added a ‘bonus’ chapter!
The Fundamentals
Our first e-book helps to provide a basic understanding of what’s needed to successfully grow revenue in our industry. Its topics include creating a marketing & sales plan, how to set marketing strategy, selling for the non-sales rep and measuring marketing.
How to Build an Effective Business Development Structure
E-book #2 addresses the challenge of understanding the responsibilities of marketing and sales positions, deciding which kinds of positions are needed to help your firm achieve its revenue goals and managing them both effectively.
12 Reasons Why Your Marketing & Sales Might Not Be Working and What You Can Do About It
Our third e-book helps to address the results of ineffective marketing & sales… it looks at problems like a declining number of bids, feast-or-famine revenue, missed business opportunities, a lack of sales leads and an inability to articulate your competitive advantage… and shows you how to fix them.
The Top 10 Tips for the Top 10 Marketing Tactics: 100 Killer Marketing & Sales Ideas from Seven Different Experts
Our 4th e-book focuses on helping readers get the most out of their tactical execution… on making things happen to achieve results. Each chapter delivers 10 specific ideas/tips/how-tos on topics like content marketing, social media marketing, creating great presentations, building a sales team and more.
A Content Marketing Guidebook
Our 5th eBook helps firms in the MR industry understand what content marketing really is and its benefits to a MR firm. It explores the implementation process and how to integrate it with sales, how to effective promote content and the #1 secret to success.
The Exhibitor’s Workbook
Our 6th eBook helps firms in the MR industry maximize their ROI from exhibiting at conferences by helping them with logistical preparation, pre-show marketing, “working the booth”, capturing sales leads and how to effectively follow-up.
Why Should I Choose You? How to Differentiate your Firm in a Crowded Marketplace
As the leader of a research firm, you have a virtually unlimited number of marketing strategies to choose from, but none more important than “differentiating your firm in the marketplace.” The trick is in finding the PODs – Points of Differentiation – that are right for your business.
Think Before You Act 6 Unique Ways to Be Strategic about Growing Your Business
Implementing marketing & sales activities without giving any real thought to what should be done, how it should be done and if it even aligns with the goals and needs of the firm is an all-too-common problem in our industry. Too often, we just do things to be able to say that we’re doing things! This eBook will help you to think about your business in ways you may not have before and, hopefully, help you to determine a clear direction that will drive your marketing & sales forward.