The Competitive Advantage

February 2, 2020

In Our Digital World, Do We ‘Crave’ the Human Touch?

STORY 1: I recently reconnected with an old friend who owns a large B2B publishing company, producing very targeted industrial magazines. As part of their service to advertisers, they also produce a number of vertical trade shows (aligned with those magazines).

When I asked about his publishing business, he said that it was doing fine… but then he added, “The trade shows are growing like crazy!”

January 14, 2020

Clients Don’t Fire Their Friends

We’ve all heard the phrase, “People do business with people they like.” And while that’s true, I think it goes even deeper that. Try this one, instead… “All things being equal, people do business with people they like. All things NOT being equal, people STILL do business with people they like.” Or stated another way, “Clients don’t fire their friends.”