The Competitive Advantage

January 7, 2026

Why Your 2026 Sales Plan Shouldn’t Look Anything Like 2025

“If you keep doin’ what you’re doin’… you’ll keep gettin’ what you’re gettin’.”

That’s one of my favorite business (and life) philosophies. It’s the southern version of, “The definition of insanity is to keep doing the same things over and over and expecting the results to change period.” And the thing is… it’s true.

Let me ask you this… did you (and/or your firm) hit your revenue goal in 2025? Statistics being what they are… you likely fell short. It happens. So, what are you going to do about it in 2026? Or better yet… what are you going to do differently in 2026 to ensure that you reach your goals?