Blog:
The Competitive Advantage
August 12, 2025
Inside the Mind of a Research Buyer, Part 4
In our last post, we continued this blog series based on interviews with research buyers I had the pleasure of meeting over the last couple of months. Their insight into how buyer’s buy should be required reading for all MR agency employees. Here’s #4 in that series…
Name: Brett Garrison
Title: Manager, Market Insights
Company: Aflac
Years at company: 8
August 5, 2025
Inside the Mind of a Research Buyer, Part 3
Earlier this year, I interviewed a couple of research buyers around the topic of how they connect with and buy from their agency partners. They were (and still are) among the most read blogs I’ve ever posted. Well, as a result of hosting & moderating the Insights Association’s Summer Sales Webinar Series last month – and attending the Quirks NY Event – I’ve added a few more interviews to the list. I hope you find value in their perspective…
Name: Jen Lovinus
Title: Senior Manager, MRO Insights
Company: Grainger
Years at company: 3