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December 30, 2015

Top 10 Blog Posts & Articles of 2015

Top10As 2015 draws to a close – and we put a wrap on another year of content – I thought it would be interesting to look back at the year and highlight our top 10 blog posts & articles… those that generated the most likes, views and comments.

# 10: ‘Thanks, but no thanks’ is an OK answer.

If you don’t want to do business with me, just say “thanks, but no thanks.” It’s clearly not the answer I’d be looking for… but it’s fair and definitive.

# 9: Stop it already with the bad marketing, part 5: Selling!

Buyers today are smarter and are less tolerant of bad selling. Follow these guidelines to build relationships and position yourself as a valuable resource.

# 8: Do you really know what clients want?

If you’re not delivering what clients want to buy, because you don’t really know what they want in the first place, the ‘fancy stuff’ just doesn’t matter.

# 7: 7 Reasons Why Conferences Should be Part of your 2015 Plan

If you’re going to make the investment in attending conferences – and I would argue that you should – make sure you’re getting the most out of it.

# 6: Is it OK to fire a client?

To fire a client or prospect means saying “goodbye” to revenue or potential revenue… a very difficult thing for any business owner or executive to do.

# 5: Best booth giveaway ever?

Gather the team together and brainstorm a little to see what you can come up with. Who knows… maybe you can develop the next “best booth giveaway ever!”

# 4: 8 ‘Lazy’ LinkedIn Mistakes Too Many Users Make

None of these LinkedIn mistakes take more than a couple of minutes to fix. But the impact they make on your success can be dramatic.

# 3: The 13 Most Common Website Mistakes

You only get one chance to make a first impression… and it’s usually with your website. Don’t blow it with these common website mistakes.

# 2: The Top 10 Ways to Build Awareness

To be successful, awareness building can’t be a one-time thing… it must be an on-going initiative.

And # 1: (by a wide margin): I Lost a Client Today!

Losing big clients can be devastating to your business. Do whatever it takes to keep that from happening… or at least be better prepared if it does.

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