Blog:
The Competitive Advantage
April 26, 2013
Is the Market Research industry changing the way it feels about Marketing & Sales?
As I mentioned in last week’s blog, I had the privilege of speaking at the CASRO Management Conference this week in New Orleans. By the way, if you run a research agency and haven’t been, you need to put it on your calendar for next year!
In addition to speaking, I also had the opportunity sit in on all the other sessions and panel discussions. Interestingly, about half of the topics revolved around marketing & sales! At a market research event?
Continue ReadingApril 17, 2013
Going to the CASRO Management Conference in New Orleans?
I’m privileged to have been invited to speak next week at the annual CASRO Management Conference, the only industry event that exclusively focuses on managing the business side of the research business. Sessions are centered on such topics as marketing, sales, HR and finances.
The title of my session is, “12 Reasons Why Your Marketing & Sales Might Not Be Working & What You Can Do About It.” The presentation is based on our eBook of the same name.
It’s still not too late to register. For details, Click Here.
Hope to see you there!
Continue ReadingApril 10, 2013
Ask the MAGIC QUESTION to gain a competitive advantage
I’m writing this blog post from a coffeeshop about an hour from home while my wife & I are living with my in-laws for a few days. Our new hardwood floors are being finished and we needed to be out of the house.
But it wasn’t by design. The floors were actually finished a week ago… but then got scuffed up by the painters dragging their ladder across the floor to do their job. Was the scuffing bad? Not really… but enough that it bothered us.
We called the general contractor to express our displeasure. Some people in his position would have argued, said the scuffs were to be expected, blamed it on others, etc. Not our contractor. His question was simple and straightforward, “What do I need to do to make you happy?”
Continue ReadingApril 2, 2013
Hiring your first sales rep? Answer these 3 questions first… (part 3 of a 3-part series)
This is part 3 of a 3-part series to help answer a few important questions for those firms in the Market Research industry that are thinking about hiring their first sales rep.
In part 1, we discussed the advantages and disadvantages of Inside vs. Outside sales rep. In part 2, we talked about the Hunter vs. the Farmer role. In this post, it all about the money…
Question #3: How to compensate salespeople?
Continue ReadingMarch 28, 2013
Harpeth Marketing Launches Two New Services for Market Research Firms
Harpeth Marketing has launched two new services this week…
The Lead Builder Program™, built on a series of Lead Generation and Lead Nurturing activities, provides Market Research firms with the opportunity to outsource much of their marketing & sales efforts for less than the cost of a full-time employee. Our goal with this program is to deliver to our clients a steady stream of “project ready” sales leads. Details at www.LeadBuilderProgram.com.
The Sellers Reality™ helps our clients to make sure they’re not looking through “rose colored glasses” when making decisions about their firms and the environments in which they compete. We help them understand why their current clients buy from them, why lapsed clients stopped buying and what their competitors are up to. Learn more at www.TheSellersReality.com.
Continue ReadingMarch 27, 2013
Six marketing and sales mistakes MR firms make every day
If you’re not interested in growing revenue this year, stop reading now.
Thought so! There isn’t a firm in our industry (or any other, for that matter) that doesn’t want to increase revenue – and most reasonably-successful research firms have been able to do it over the years at some level.
However, the majority of the people inside these research firms are research professionals, not business development pros, and as such, tend to flounder a bit as they try to plan for and execute their marketing and sales initiatives. To help with understanding that, here are the six biggest mistakes that most MR firms regularly make that, if fixed, can dramatically enhance revenues and perception in the marketplace.
Continue ReadingMarch 27, 2013
Hiring your first sales rep? Answer these 3 questions first… (part 2 of a 3-part series)
This is part 2 of a 3-part series to help answer a few important questions for those firms in the market research industry that are thinking about hiring their first sales rep.
In part 1, we discussed the advantages and disadvantages of Inside vs. Outside sales rep. In this post…
Question #2: Hunter or Farmer?
Continue ReadingMarch 19, 2013
Hiring your first sales rep? Answer these 3 questions first… (part 1 of a 3-part series)
I’ve worked with several research firms in the past year that made the commitment to hire their first sales rep. That’s a big step for most firms… and to be successful with it, there are three key questions that need to be answered before the new rep comes on board. [This is the first of a 3-part series to help answer those questions.]
Question #1: Inside or outside?
The decision for your first sales rep to be inside or outside is not an easy one – the implications are many.
Continue Reading